Collaborative Selling :: GCSE Business Marketing Coursework

Collaborative Selling On March 11, 1998 I attended a lecture held by John Littleson in Vineland NJ. The topic of his lecture was collaborative Selling. In which he presented the six best ways to increase sells. John is a multi millionaire; he owns eight new car dealerships, two boat dealerships and several properties through out South Jersey. Target The first step is a marketing necessity: understand exactly what the product/service is and identify the specific markets that can best use it. This is done on a company level in their marketing plan and should be done by individual salespeople as well. It takes some time, but careful planning focuses effort and provides a greater return on time and money invested. Collaborative salespeople know they must concentrate on Prospects who have a high probability of buying. Contact The first step after targeting a market is to contact them in a cost-effective and professional way. Naturally, this would be some combination of letter, phone, and personal contact. The right combination of contacting strategies ensures that collaborative salespeople create high-perceived value before they call on their prospects. When contact is made, collaborative salespeople set the stage for a cooperative, working relationship. They convey their desire to explore needs and opportunities. They build credibility and trust. They express their sincere desire to be of service, and they make their competitive advantages known without jumping into a presentation. Explore In this stage of the collaborative sales process, salespeople convey the message: "Let's explore your business situation to see if there are need to fulfill or opportunities on which to capitalize." During the explore stage, collaborative salespeople conduct research, meet with their prospects frequently, and do whatever it takes to become an expert on their prospect's business. The give-and-take relationship that Develops sets the stage for in-depth exploration of options that may culminate in a sale. Collaborative salespeople make it clear that they want to help, not just make a sale. If, after information-gathering, collaborative salespeople find that their products are not appropriate for their prospects, which is unlikely due to their careful target marketing, they will forego the sale, but have made a friend and business Contact. Collaborate It is at this point after an in-depth exploration of a prospect's situation that collaborative salespeople talk about their products or services.

Platform technology Essay

Servlets are supported by the Java Sun platform technology of option for expanding and improving web servers and they provide a component-based, platform independent method for making web applications, without the confines of the performance of CGI programs. They are sustained in nearly all web servers. There are many popular servlets which are available in the market at the moment. JRun is a J2EE application server, initially made in 1997 as a Java Servlet engine by Live Software and later on bought by Allaire, who brought out the first J2EE compliant edition. It was obtained by Macromedia prior to its 2001 takeover of Allaire, and later by Adobe Systems when it bought Macromedia in 2005. Its latest patch Updater 7 was released by Adobe in 2007. Updater 7 added Sun JDK 1. 6 support, Apache 2. 2 support, Windows Vista/IIS7 support and Mac OS X 10. 4 on Intel support. This feature differentiates it from other servlets. Similarly, iPlanet was a product that was used mutually by Sun Microsystems and Netscape Communications Corporation when sharing out software and services as part of a non-limited cross marketing contract. AOL has continued to market the directory and certificate server products below the Netscape brand. After AOL joined with Netscape, technology analysts conjectured that AOL’s major concern was the netscape. com website, which some thought to have replaced the Internet Explorer browser. Apache Tomcat is also an open source Servlet made by the Apache Software Foundation (ASF). Tomcat uses the Java Servlet and the Java Server Pages (JSP) provisions from Sun Microsystems and that gives it the edge over other servlets. As far as choosing one Servlet for our organization is concerned it depends on the platform technology. And since JRun is a J2EE application server therefore I would choose it over others. REFRENCES http://www. wikipedia. org QUESTION: Research some of the popular Servlet engines (Tomcat, JRun, IPlanet, etc). What features are there that make one Servlet engine better than the other? How would you go about choosing one for your organization?

Essay on The Dangerous Effects of Alcohol - 1597 Words

Alcohol is a very serious and dangerous drug, although it is not treated this way anymore. College students have taken drinking to a new level in which, for many, is very scary. Alcohol is much more dangerous than many would think. Kids see a night of drinking as a great way to have fun and party but do not see the consequences. Getting drunk and even blacking out can lead to many problems. When alcohol is consumed in unhealthy amounts, it can lead to not only short-term effects, but long-term ones as well. Many people could tell you what alcohol will do to you. Blurred vision, memory loss, slurred speech, difficulty walking, and slow reaction times are all very common side effects depending on how much one consumes (National†¦show more content†¦Side effects vary depending on how much and how fast one drinks and on gender (Dunlap). Many believe that alcohol affects women much more than it does men. This can sometimes be because men are much bigger than women are but at the same time, men usually metabolize faster when means that their bodies can break down the toxins much quicker. Studies have shown that women are more vulnerable than men are too many of the medical consequences of alcohol use. For example, alcoholic women develop cirrhosis, alcohol induced damage of the heart muscle (i.e., cardiomyopathy), and nerve damage (i.e., peripheral neuropathy) after fewer years of heavy drinking than do alcoholic men (National Institute on Alcohol abuse, 2004). Studies comparing men and women’s sensitivity to alcohol-induced brain damage, however, have not been as conclusive. Alcohol is considered a food as well as a liquid because it contains calories but these are considered empty calories because there is no positive use that the body can get out of it. Alcohol though is very different in the sense that it is not digested like other foods. 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